Beyond the memes and pictures of cute animals, social media can be a powerful tool for scientists to talk about their research and help direct important public conversations. Our upcoming webinar offers another opportunity to deepen your skills as an “ambassador of science” by sharing science through your own social media. The Communicating Science with Impact professional development series presents:
Social Media for Scientists, Part 1: Twitter
Thursday, Nov. 17, 1 – 2 p.m. (EST)
Chris Gunter of the National Institutes of Health, National Human Genome Research Institute leads a fast-paced 60-minute presentation on how to use Twitter strategically to get people talking about science and the Department of Energy (DOE) Office of Science (SC). Presented within the framework of the science of science communication, Chris will take you through the art and discipline of tweeting, demonstrate how to retweet with impact, and explain the basics of engagement analytics and how to maximize “impressions” (what are those?), as well as share important dos and don’ts for federal employees.
The presentation will be held virtually. Advance registration is required at the following link:
This session focuses on Twitter. Watch for Social Media for Scientists, Part 2 in December, which will take on LinkedIn, Instagram, and Facebook.
The webinar is open to all SC and laboratory staff, both federal employees and contractors. If contractor employee attendance is during billable work, prior to attending, the contractor employees should consult with their employer, who will coordinate with the Contracting Officer.
Communicating Science with Impact (CSI) seeks to help scientists and technical staff more powerfully communicate their work and the SC mission to audiences beyond DOE and the scientific community. CSI offers professional development training opportunities to augment the communication skills of SC staff. This training empowers them to translate their work and its value to audiences of diverse social, educational, and scientific expertise. CSI helps scientists tell the whole story of their research from basic science discoveries to innovative solutions.
For questions, contact Roxanne Stone, Office of Communications and Public Affairs, at Roxanne.Stone@science.doe.gov.
Communicating Science with Impact is an initiative of the Office of Communications and Public Affairs.